Anthony Fisher is a Personal Brand Coach and Visual Communications Specialist. His Southern California-based business provides consulting and design services centered around developing a complete brand package for clients.

Part of that package includes web design, but like many designers and consultants, Anthony doesn't have the time to learn about and maintain elaborate web systems.  He needed an easy-to-use solution that would take his designs, get them running on the web quickly, and let his clients handle their own updates and changes.

One day, Anthony discovered LightCMS. It was the perfect fit.  Here is what Anthony has to say about his experience with LightCMS.

Me: How does LightCMS help your agency better meet its clients' needs?

Anthony: LightCMS is a wonderful, web-based application that has allowed my clients to easily manage their web-based projects. Rather than receiving calls day-to-day to make updates, my clients feel empowered and confident to make significant changes themselves. LightCMS has allowed me to simply focus on design rather than the technical aspects of web development. The simplistic and streamlined format to make website updates in addition to the wonderful "elements" make business ownership more rewarding and allow me to be more effective on the day-to-day.

Me: What are the biggest selling points of LightCMS in your opinion?

Anthony: In my opinion, the biggest selling point for LightCMS is that it’s USER FRIENDLY. When I give client demonstrations, most clients say, "Wow! It seems really easy to use." That’s highly important with my clients. It makes the sell so much easier to know that I have a product that really supports my needs and business model.

Me: Would you recommend LightCMS to other agencies or designers?

Anthony: I would definitely recommend LightCMS to other agencies. I would tell them to compare it with their current CMS and definitely give the FREE three page demo a try.

Me: Tell us about your business.

Anthony: Anthony Fisher Personal Branding is a business where I work with clients in creating a personal brand that will capture the attention of their desired market. I take the client's personal goals, personality, and ideas and bring them to life through their own personalized workbook, print, Internet and presentation media. I’ll create a comprehensive plan for integrating all of these and more into the brand that best markets the client. In working with me, each client receives their own customized...

1. Personal Branding Guide and Discover Workbook -- a comprehensive manual that identifies your own brand and keeps you and your efforts focused on your ideas, goals, dreams and their implementation.
2. Personal Branding Design Package -- a top-quality, personalized combination of visual print, web, and presentation tools that integrate all phases of your plan and identify you memorably as your own brand.