Traction Marketing Group is a full-service advertising and marketing firm with a 30 year history.  Based in Oklahoma City, this award-winning firm has served a host of clients.  When it comes to the web, Traction uses LightCMS to get their own designs onto a web-based content management framework that their clients can manage themselves.

LightCMS is an enabler," says Tyler Smith, President and Creative Director of Traction.  "It allows us, as an agency and creative shop, to start from our favorite square one...design."

LightCMS offers help in the sales stage for Traction, as they use their own corporate site, which runs on LightCMS, as a demo to clients interested in web services.  Ty explains, "The slick GUI and user-friendly, word processing-like interface sell the product.  Clients are amazed that they are actively editing a webpage within minutes.  They start to see their sites as practical business tools as opposed to just virtual brochures.  And honestly, the price is right."

When asked if he would recommend LightCMS to other agencies, Ty emphasizes, "I would most definitely recommend LightCMS to other agencies that desire an ability to quickly become a more web-enabled interactive group.  You end up with a great product and a solid company (Element Fusion) that stands behind it.  A win-win combination!"

Traction Marketing Group currently runs their own company website on LightCMS as well as several client sites including ad2okc.com, airtractor, and okcadclub.com.